Deluxe Dentistry & Esthetics opens new Montgomery office

Deluxe Dentistry & Esthetics is expanding to Montgomery after strong demand at its Lawrenceville practice, bringing a spa-like, technology-focused model for patients who want gentler dental care. The new office at Montgomery Promenade in Skillman opens with a Sept. 12 grand opening and promotions for early visitors.

Why it matters: - Deluxe Dentistry & Esthetics is betting that more patients want dental care that feels less clinical and more comfortable. - The new Montgomery office expands access to sedation, preventive care and regenerative treatments for anxious patients and people seeking less invasive options. - The opening also extends the practice’s facial esthetics business, which ties dental care to natural-looking rejuvenation.

What happened: - Deluxe Dentistry & Esthetics opened a new location at Montgomery Promenade in Skillman, next to Whole Foods Market at 40 Nevius Boulevard, Suite 150, Skillman, NJ 08558. - The practice will hold a grand opening on Saturday, Sept. 12, from 2-5 p.m. - The Montgomery Business Association will cut the ribbon at 2 p.m. during the event. - Founder Dr. Maxim Godko said the expansion follows strong patient demand at the company’s Lawrenceville practice.

The details: - The new office combines advanced dental technology with an environment designed to feel closer to hospitality and a spa than a traditional dental office. - Deluxe offers oral sedation and IV sedation dentistry. - The practice says it is one of the few in the area certified to provide both oral and IV sedation. - Deluxe emphasizes prevention and preserving natural tooth structure when clinically appropriate. - The practice uses early detection and remineralization treatments when possible to help arrest or reverse early mineral loss before drilling and filling become necessary. - Deluxe applies platelet-rich fibrin, or PRF, in dental procedures to support healing. - Deluxe Esthetics uses a similar regenerative approach for facial treatments, including PRF-based rejuvenation and microneedling. - The grand opening will include tours, meetings with Dr. Godko and the team, demonstrations of dental and esthetic technology, wine and cheese, prizes, exclusive discounts and special offers. - The first 100 patients will receive 20% off elective cosmetic dentistry and facial esthetics treatments, subject to treatment eligibility and applicable terms. - The event is intended for people who have avoided dental care because of fear, anxiety or prior negative experiences.

Between the lines: - The Lawrenceville office became the proof of concept because the schedule filled up and patient demand stayed strong. - Godko said patients were looking for advanced dentistry delivered gently, with clear explanations and more comfort. - The facial esthetics push reflects a broader strategy: treat the smile as part of the face, not just the teeth. - That positioning could appeal to patients who want both medical capability and a less intimidating experience.

What's next: - Deluxe will use the Montgomery opening to showcase preventive dentistry, cosmetic dentistry, dental implants, sedation dentistry and regenerative facial esthetics. - The practice plans to keep leaning into a model centered on comfort, personalization and minimally invasive care. - The company’s public invitation suggests the new office is meant to build awareness and convert patients who have delayed treatment.